Thursday, June 16, 2016


Noodles was relatively cheap, yummy foods for low/middle class citizen across Indonesia, especially in Java island who sold in the street sides, in restaurants or in the Shopping malls. The price is a little bit higher in the restaurants or in Shopping malls.

From hygienist point of view, some are not healthy since station in side streets where dust blow and cars passing by. The sellers using bare hands and the plates, spoons, glasses  washed in the can, not in the running water. The Government less attention to this kind of small business, not registered, might be not tax at all.

Looking at their performance and location, high class citizen or foreign tourists scare to try this yummy foods if not going to stomach ache. But not affected for them belong to low, medium class citizen who used to eat this foods, originally Chinese foods. Their stomach immune to variety of ingredients and dirty environment.

So based on above information, I have a pure new idea, how to provide hygienist noodles to serve, covered all level of citizen including foreign tourists especially in the capital city, Jakarta. Jakarta consist of 5 mayors in Central Jakarta, East, West, South and North Jakarta.

I suggest to set up a new project, 1000 hygienist chicken noodle carts for 5 mayors @ 200 units. Jakarta province Government provide carts to the sellers by loan from Bank DKI, local Government own. The project management cooperate with Local Health Department in 5 Mayors who do Laboratory check regularly of the hygienist noodle, monthly basis. If they found a case, the sellers should be punish for temporarily not operate.

The noodle raw materials as the main foods might be centralized, distributed by one factory assigned by Governor to guarantee the quality and hygienist as well. All the tools used of the carts provided by the project management along with the cart, special colorful carts to attract costumers designed by the project.

The locations of the carts choose by the mayors, where running water available to rinse the plate, glass, spoons etc. If using sticks instead of spoons and plastic glass, sticks and plastics just for one use only.

Every sellers got a loan and special cards for this projects. The eligible to get the loan are the former noodle sellers. To buy the raw material noodle using special carts design for the project.

By the promotion that the noodle are clean and healthy, I am sure the foods will attracted many costumers and be feasible business for 1000 small business before expand later. The project management make sure to check Laboratory check, monthly basis.
This new idea might be written to details to make it perfect, mostly how to manage the project. 
I suggest the food's name MIE METROPOLITAN with Monas tower as a logo in the carts and in the promotion in sosial media, TV, News paper, Magazine etc.

This idea come emerged before a New party promoted the party by distributed the carts to small business man with their logo. The noodles quality similar to existing sellers without the guarantee of the hygienist.

Hygienist factor become the power of the products and I think would be attract all level of citizen including tourists since supervise tightly, monthly basis by Laboratory checking. I adopt the hygienist factor from California where Government official closed down an Indonesian restaurant after found careless of the hygienist. From my eyes, the restaurant are clean from my point of view compare to Indonesian restaurant in Indonesia.

Now every body may approach Jakarta Governor to present the idea. I think Government will consider cooperation with Local health department under Mayor supervision and provide loan to finance the carts and the tools.

Posted by Mr Pinondang Situmeang. Email :


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